PRIVACY POLICY
Effective Date: January 15, 2021 Last update: January 15, 2021
For your convenience, we have provided a translated version of our Privacy Notice. Unless otherwise specified and to the extent permissible under applicable law, the English version will control.
WHO WE ARE
Red Rare Studio, is a French indie company in game publishing. We make Metal and Rock Music related games.
Red Rare Studio is incorporated in France (“Red Rare Studio”, “we” or “us”). Red Rare Studio’s games and related services are offered to global users and accessible via the iTunes App Store and Google Play, covering both iPhone and Android users.
Our goal at Red Rare Studio is to create the best gaming experience for our players in the industry by providing exceptional graphics and gameplay, personalized play experiences and hosted game forums that create a game community for the ultimate immersive experience.
To achieve these goals, Red Rare Studio collects and processes information about you. Your privacy is important to us and this Privacy Notice describes our privacy practices at Red Rare Studio with respect to the information and data collected from your use of our mobile applications and websites that provide online products and services (collectively referred to as “Services”). This Privacy Notice will help you understand what information we collect, how we use it and your choices related to our use of your information. Please review this Privacy Notice carefully together with our Terms of Service, available at Terms of Service, which sets out the contract between you and Red Rare Studio and govern your use of the Services. If you do not agree with this Privacy Notice, please do not use the Services.
INFORMATION WE COLLECT
We collect (a) personal data that you actively submit to us as a user, (b) personal data we automatically collect through your use of the Services, (c) non-personal data we automatically collect through your use of the Services, and (d) personal data received from third parties.
(a) Personal Data You Actively Submit to Us as a User
We collect your Player Name if you create one to access certain in-game features. We collect your email address at the time you create a Red Rare Studio ID Account. We collect your Apple Game Center ID and/or Google Play Gamer ID at the time you link an ID to your Red Rare Studio ID Account.
(b) Personal Data We Automatically Collect through Your Use of the Services
We collect online and mobile device identifiers when you access the Services, usually when you download and play one of our mobile applications or when you browse or interact with one of our websites. The type of identifier collected depends upon the device and technologies you are using to access the Services and include:
IP address – Internet Protocol address used by computing devices such as personal computers, tablets and smartphones;
MAC address – Media Access Control address assigned to a network interface controller;
IDFA – Apple Device Advertising Identifier;
GAID – Google Play/Android Device Advertising Identifier;
GUID – Globally Unique Identifier, which is the reference used in relation to Microsoft technologies;
UUID – Universally Unique Identifier, which is the reference used in relation to technologies other than Microsoft technologies.
The mobile device identifier IDFA is not collected if you have limited Ad Tracking on your device. Resetting your Ad Tracking setting will change collection of this data. Likewise, the mobile device identifier GAID is not collected if you have opted out of Ads Personalization on your device. Resetting your Ad Personalization setting will change collection of this data.
(c) Non-Personal Data We Automatically Collect through Your Use of the Services.
We collect non-personal device information, account information, and gameplay data automatically generated or collected through the Services including:
General language & region setting (we don’t ask for or track precise location based information from your device);
Technical information such as app version, device type (hardware), OS or operating system (software) and OS type, browser and domain so we can serve you with the most relevant game content and optimize app performance for your device; and Game progress such as features used, in-game events, interaction with other players and purchases in order to maintain progress in your account and analyze aggregated game data to improve the game.
(d) Personal Data Received from Third Parties.
From time to time third-party advertising partners also provide us IDFA/GAID information from your device. This is to help us measure the effectiveness of our ad campaigns where we advertise our games on other third-party platforms and services. For example, when you click on an ad that directs you to install a Red Rare Studio game, we receive the IDFA/GAID to know the ad network and campaign source.
(e) Cookies
We use cookies and other similar technologies to collect certain technical and usage information.
- Technical cookies allow users to surf through a website, platform, or application and use the different options or services therein, such as controlling the exchange and communication of data, identifying the session, accessing restricted access sites, using security elements while navigating, storing content to broadcast video or audio, or sharing content through social networks.
- We may use this type of cookies to recognize your device, for example by identifying your IP address, and to collect data such as your device’s model, operating system and screen size, other applications installed on your device, time and date, subject of advertisements you clicked or scrolled over, and other information about how you use the Services.
- Customization cookies allow you to access the service with some predefined general characteristics based on a series of criteria in your terminal such as language, the browser you use to access the service, the regional settings from which you access the service, etc.
- We may use this type of cookies to store access information so that you don’t have to repeatedly log in; to allow the Services to interact with a third party social network or platform where you have chosen to allow such interaction; to allow payment processes when you submit payment instructions; to enable Etermax and third parties to provide you with more customized services; and to collect other information about use of our Services.
- Analysis cookies allow to monitor and analyze user behavior on the websites and/or services to which these cookies are associated. The information gathered using these cookies is used to measure the activity on the websites, applications, or platforms, as well as to develop navigation profiles for the users of certain websites, applications, or platforms, with the purpose of making improvements based on the analysis of the usage data of the users of the service.
- Advertising cookies allow management of advertising included by third parties, such as Facebook and our advertising partners, in a web platform or our Services. These cookies are used to limit the frequency and organize how users receive these ads.
- Behavioral advertising cookies allow management of advertising included in a website, application, or platform. These cookies store information on user behavior that is obtained through continuous observation of their surfing habits, which allows profiling to display advertising that might be of interest to the user.
- Third parties such as Facebook and our advertising partners may use cookies in and outside of the Services for the aforementioned purposes, which include the collection of your information regarding online activity in the different sites, and the use of that information to provide ads in our Services or in other sites about products and services that may be of interest to you.
You may allow, block or disable the cookies installed in your device in your browser settings on your computer or mobile device. Internet browsing settings are usually preset to accept cookies by default, but they can be easily deactivated by changing the browser’s settings.
HOW WE USE COLLECTED INFORMATION
We collect, process, and use the information we collect for the following purposes:
To provide you with access to the Services (including the social features of our games like in-game chat, messages, and alliances);
To personalize your gameplay experience;
To improve our games;
To host related game web forums;
To provide you personalized offers related to ‘purchase’ features of the game,
To administer your account (including ensuring compliance with the Terms of Service);
To provide you with technical support when requested;
To notify you of new updates, features, enhancements, products and services,;
To communicate with you about events, forums, game features, promotions and purchase opportunities;
To notify you of changes to our Privacy Notice, Cookie Notice and/or Terms of Service; and
As we, in our sole discretion, otherwise determine to be necessary to comply with applicable law or required to ensure the safety and/or integrity of our players, users, employees, third parties, members of the public, or Services.
We process your personal data as described above according to one or more of the following lawful bases, depending on each specific context and the types of personal information concerned:
Processing as necessary to establish and fulfill a contract with you. For example, where you download and play our game that are subject to our Terms of Service and we provide our Services, administer your access to our Services, improve our games, analyze gameplay, communicate with you for transactional purposes, and provide customer support services;
Processing in our legitimate interests (not superceded by your rights) for purposes that can be reasonably expected within the context of your use of our Services. For example, performing analytics to improve Services performance, monitoring in-game activities to prevent fraud, misuse of our Services and Terms of Service violations, and delivering in-game contextual advertising where applicable;
Processing as necessary to comply with legal obligations. For example, maintaining accurate business records for tax and financial reporting or to respond to valid legal requests.
Where we have your consent to use your personal information for marketing purposes.
HOW YOUR PERSONAL DATA IS SHARED
We share your personal data with the following types of recipients:
Red Rare Studio affiliates in order to access the shared services available amongst the Red Rare Studio entities.
Third-party service providers. We work with third-party service providers to support us in making the Services available to you. These are services like cloud hosting, analytics or other technical tools, and player support services. These service providers only process your data as directed by us for the purpose of supporting and servicing the Red Rare Studio games that you are playing. We do not sell your personal information to third parties.
Competent law enforcement or regulatory authorities, government agencies, courts of law or other third parties. We may disclose your data or information about you in response to a request where we believe in good faith that we are under legal obligation, or legally permitted, to do so; or where we believe it is necessary:
to detect, prevent, and address fraud, violations of our terms or policies, or other harmful or illegal activity;
to protect ourselves such as establishing, exercising, or defending our legal rights (including our intellectual property rights and those of our licensors); or
to protect your vital interests or those of any other persons such as public safety.
Third parties in connection with a business transfer such as a merger or acquisition of any part of Red Rare Studio’s business, or a sale of all or a portion of Red Rare Studio’s assets to another company.
NOTICE REGARDING PUBLIC POSTING AREAS
Please be mindful that any information you include in a message you post to any public posting area is available to anyone with Internet access. PLEASE BE EXTREMELY CAREFUL WHEN YOU DISCLOSE ANY INFORMATION IN PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN THESE PUBLIC POSTING AREAS. For example, if you do not want people to know your email address, do not include it in any message you post publicly.
STORAGE OF YOUR PERSONAL DATA
We store information about website visitors and players on servers primarily located in the United States, and we may also store such information on servers and equipment in other countries. Where necessary, we utilize Standard Contractual Clauses approved by the European Commission to legitimize the transfer of personal information from the European Economic Area (“EEA”) or Switzerland to the United States and other countries.
DATA SECURITY
We use technical and organizational measures to protect the personal data that we hold against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data transmitted, stored or otherwise processed. The practical reality is, however, no data transmissions over the Internet can be guaranteed to be 100% secure. Therefore, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. If we learn of a data breach that is likely to affect the security of your personal data, we may attempt to notify you electronically via email so that you can take appropriate protective steps and/or by posting a notice via the Services if a data breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
DATA RETENTION
We retain your personal data for a reasonable period of time to fulfill the processing purposes outlined above. For example, your personal data, such as your Player Name and Email Address, are retained as part of your Red Rare Studio ID Account information as long as your Red Rare Studio ID Account is active so we can provide you with access to the Services. As another example, your personal data may be retained to fulfill our legitimate interests such as resolving disputes or enforcing our Terms of Service or other policies, or as necessitated by law or legal considerations, such as for tax, auditing, fraud detection, maintain marketing suppression lists of transactional history. When retention is necessary, we will de-identify such personal data to the extent reasonably possible. When retention is no longer needed to fulfill the processing purposes, your personal data is deleted from our records.
YOUR RIGHTS
Depending on your residency, you may have certain rights that you may exercise in relation to your personal data, subject to applicable lawful exemptions. Where the EU General Data Protection Regulation (“GDPR”) applies, your rights consist of:
The right to be informed;
The right of access;
The right to rectification;
The right to erasure;
The right to restrict processing;
The right to data portability;
The right to object; and
The rights in relation to automated decision making and profiling.
You may also have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning personal data about you. We encourage you to first reach out to us so we have an opportunity to address your concerns directly before you do so. You may also contact us with your personal data inquiries or for assistance in modifying or updating your personal data and to exercise your rights. Our contact details are provided at the end of this Privacy Notice.
For marketing such as our communications with you about events, forums, games features, promotions and purchase opportunities, an ‘unsubscribe’ option is provided in the footer of every such communication. In addition, we may be contacted directly to unsubscribe. Our contact details are provided at the end of this Privacy Notice.
OUR POLICY CONCERNING CHILDREN
The Services are not intended for children under the age of 13, nor are they intended for children residing in the European Economic Area under the age of 16, and we do not knowingly collect any personal data from such children. Children under the age of 13, or 16 residing in the European Economic Area, should not use or attempt to use our Services. In the event we learn that we have in fact collected personal data from such a child, we will immediately delete this data.
THIRD PARTY WEBSITES
Our Services may contain links to other sites. We are not responsible for the privacy practices or content of other sites that are not controlled by Red Rare Studio. For information on how these sites use your personal data, please review their respective policies and contact them directly.
CHANGES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time. The “LAST UPDATED” legend at the top of this Privacy Notice indicates when this Privacy Notice was last revised. We will post a notice on our Services if we make any significant material changes. The revised Privacy Notice, when it takes effect, supersedes all previous Privacy Notices.
CONTACT US
Inquiries may be made to:
Red Rare Studio
Bureau 3
6B Boulevard Berthelot
34000 Montpellier (France)
or by e-mail to:
support [at] redrare.com
Please put “Privacy Notice” in the subject line of the email and mark postal mail “Attention: Privacy” so that it may be directed to the correct person.